For once, the French fashion house Lanvin presented its new Spring-Summer 2021 collection not in Paris but in the heart of the Yu Garden in Shanghai. For this show, designer Bruno Sialelli wanted to evoke the Roaring Twenties and Asia while paying direct homage to Jeanne Lanvin with a reinterpretation of the Robe de Style, an emblematic piece of the Lanvin house.
A Wild Posting displaying accessories from the Asian-inspired collection will emerge at the heart of the major Parisian flows, while mentioning the date, time and, above all, the location of the new Lanvin fashion show. In the age of digitalization, it will be easy for any fan of the oldest French fashion house to follow the show on social networks.
Following this first wave, new visuals from Wild Posting as well as a Wall Covering appeared on the walls of Paris to present the new collection.
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