URBAN SIGNAGE - OFF-WHITE - PARIS

A code of conduct according to the Off-White x André codes

Based on a common love of the street, the Off-White x André collaboration seemed unavoidable.

To accompany them, Urban Act conceptualised an urban signage system using the emblems of the two designers. From the tag on Off-White bags to the urban signs, Urban Act follows the guiding thread of this ephemeral collaboration. The agency implements the codes of street marketing in the iconic district of world luxury from the rue de la Paix, through the rue Rivoli to the place Vendôme. The signage, featuring the face of Mr A or, among others, the Off White logo on a fluorescent pink background, sets the standard for flashy and unmissable visuals in less accessible areas.

Located in the district of the brand's Parisian Flagship, this attractive visual device generates a drive-to-store to discover the two artists' collection.