URBAN SIGNAGE - MUSÉE DE MONTMARTRE - JARDINS RENOIR - PARIS

Jardins Renoir, a place steeped in history

This time, the Urban Act Agency was confronted with a simple problem: how to drive traffic to the Montmartre museum by taking advantage of the large tourist inflow in the area of ​​Montmartre, more particularly at the Place du Tertre and near the stairs leading to the Sacré-Coeur.

Stickers shaped like the silhouette of Aristide Briand, signboards, and Clean Tags were placed on the ground to guide the public to the museum. This ephemeral signage system also played an important role in promotion of the new Renoir Gardens!

A Street Marketing campaign that almost doubled the number of visitors within a year (as evidenced by the data provided by the Montmartre museum)!