Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
À l’occasion d’un tournoi de football, Nike s’affiche en Île-de-France dans le cadre d’une campagne d’affichage sauvage.
Une campagne annonçant l’événement et notamment les finales par département pour favoriser la plus grande fréquentation sur chaque finale.
Une prise de parole conclue par la réalisation de 2 fresques murales grand format venant célébrer les équipes gagnantes dans les départements 75 et 95 et installées dans les 2 villes respectives ou ont eu lieu les finales, Paris 19ème et Sarcelles.
Un dispositif de communication hors média résolument urbain, s’intégrant parfaitement dans l’ADN d’un tel événement.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.