ROADSHOW - PACO RABANNE - ONE MILLION & LADY MILLION - PARIS

Paco Rabanne marks the launch of its Million fragrance range with a national Street Marketing campaign

To celebrate the launch of its "Million" fragrance range, french fashion house Paco Rabanne tasked the Urban Act agency with the creation of a street marketing campaign that would combine Road Show, Mobile Display, and Product Sampling/Giveaway.

Deployed in the streets of Paris and the major French cities, the operation took the form of a "Million Tour" that involved a fleet of dazzling armored vans showcasing the colors of the new fragrance "One Million".  Urban Act brought forth an exciting and eye-catching campaign that allowed the brand to emerge at the heart of the busiest pedestrian flows!

The Paco Rabanne brand wanted a high degree of personalization and customization for its "armored trucks", which helped to increase their visual impact and presence during their trip downtown. This Street Marketing operation could not have gone unnoticed as these vehicles were so beautiful to look at!

In addition to the Mobile Display, a massive flyer/sample distribution operation allowed the brand to interact with the passers-by in a One-to-One context, while offering them the possibility to participate in a contest and win a gold bar or a diamond ...!!

A contest that did not leave the public indifferent, as evidenced by the large crowd that gathered around our vehicles each time, they stopped to distribute samples and flyers.

A Street Marketing operation that was strategically deployed near partner-shops to encourage the public to discover the new fragrances directly in the stores, and which offered the brand unprecedented visibility at the heart of the city.

A Street Marketing that was well received by the public and heavily relayed on social media thanks to the gold cladded armored trucks used for Mobile Display and Sampling as part of Paco Rabanne's Million Tour!