GREEN MARKETING - OASIS - O’VERGER - LETTRAGE VÉGÉTAL - PARIS
Oasis unveiled its new fruit-flavored drink with a green graffiti
Can a Wild Posting operation be conducted in a way that is respectful of the environment? The Orangina Suntory group, through a Guerilla Marketing campaign designed for the launch of the new "Oasis O’Verger" fruit-drink, proved that such a feat was possible. A Wild Posting campaign on par with the brand's vision!
Benefiting from a hyper-targeted deployment in the Marais district in Paris, this campaign was the perfect relay for promoting the opening of an ephemeral workshop themed after the O’Verger drink and offering activities to people of all ages.
By designing and implementing such an operation, Urban Act was able to achieve several objectives: to be creative and respectful of the product's DNA, to be as close as possible to the target audience and drive traffic to the event, to fully support a cross channel campaign.
On par with the brand's vision, this Wild Posting campaign didn’t left any traces on the walls of the French capital!
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NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.