Février 2017
GREEN MARKETING - FRESH - NOUVEAU MAGASIN AU BHV MARAIS - PARIS
Feel Fresh in the Morning
Advertiser: Fresh
Campaign: Nouveau magasin au BHV Marais
City: Paris
Expertises: Green Marketing, Helium Balloon, Appropriation of Urban Materials, Event Sampling
Campaign: Nouveau magasin au BHV Marais
City: Paris
Expertises: Green Marketing, Helium Balloon, Appropriation of Urban Materials, Event Sampling
Wake up, get out of your house, and after a few steps, discover a bouquet of rose is waiting for you in the streets ... When Street Marketing flirts with poetry ... To celebrate the opening of a new outlet at the Bazar de l'Hôtel de Ville (BHV Marais), Fresh the New York-based cosmetic brand has decided to communicate through the language of flowers!
A Sampling/One-to-One distribution event was orchestrated by the Urban to celebrate the brand's most emblematic cosmetic product: the Rose Face Mask .
The Vélib' public bicycle sharing system was once again put to good use by the Street Marketing Agency. Roses bouquets were installed on the bicycles to enhance the visibility and range of the Street Marketing operation.
Furthermore, helium-inflated and personalized "Hello Le Marais" balloons were offered and installed in public space, allowing the passer-by to become a "flag-bearer" of the brand!
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