Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
Afin de mettre en avant les nombreuses vertus des cranberrys des États-Unis, des affiches boards ont été mises en places sur des Vélibs’ en stationnement sur une sélection de 3 quartiers à Paris. En complément de ces affiches, des échantillons de cranberrys et flyers avec des idées de recettes ont été implantés dans les paniers. Un dispositif permettant un échantillonnage original ainsi qu’une visibilité accentuée grâce à la mobilité des Vélibs’.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.