Street projection
Alexander McQueen
McQueen shows internationally
The pandemic has left its mark on many areas, and fashion has not escaped it. Having allowed for more free time than we have ever known before, this period was...
Brand
Awareness
DEVELOPING BRAND AWARENESS MEANS TRYING TO MAKE IT A LASTING PART OF THE SHOPPER'S MINDSET AND MAKE THE BRAND A REFERENCE FOR CONSUMERS
#Creativity #Affinity #BrandContent
WHAT IS BRAND AWARENESS?
Brand awareness measures the degree of presence of an advertiser in the mind of a consumer. It is a key performance indicator and one of the most strategic objectives for brands. There are several types of brand awareness:
- Spontaneous notoriety, when people quote the brand naturally without any external element or help.
- Assisted notoriety, when brand recognition is facilitated by a list of proposals.
- The Top Of Mind, it is a 1st rank notoriety, the brand is quoted first and spontaneously.
To increase their notoriety, brands have many marketing levers to approach, interest and seducte the consumer in a targeted and impactful way within his daily life. The street, the shopper's meeting place and place of travel par excellence, enables them to reach extremely high volumes of shoppers. The brand comes into contact with the consumer with the objective of creating a bond, enhancing its offer and identity and initiating a special, lasting relationship with the consumer.
It is the quest for this desire for seduction and recognition that drives awareness campaigns. Advertisers enhance their identity, imagery and brand universe to create proximity, affinity and adherence to the values and image of the brand.
Proximity
Brand awareness calls for the creation of a privileged and long-lasting link with the consumer, the closest proximity will allow the greatest adhesion.
Affinity
Brand Awareness must be achieved by adhering to the values of the brand and promoting the greatest shared affinity to be sustainable.
Brand content
Brand Awareness requires creative, impactful and engaging brand content to gain market share and spread it to the largest number of people.
Eco-responsibility
Brand Awareness must be imagined and created taking into account environmental issues and the CSR policy of the brands.
Increasing brand awareness is one of the primary challenges for advertisers. It has a direct impact on consumer behavior and purchasing habits. As a creator of value and emotion, measures aimed at increasing brand awareness must attract and share the brand universe in order to encourage ownership, create a lasting bond with the shopper and promote brand preference.
The Urban Act agency offers a number of measures to support the emergence of brand awareness among any target group. Wild Marketing, Event, Road Show or Ambush Marketing, the agency imagines and deploys the most striking devices to approach and seduce your target in the heart of urban flows.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.