When know-how meets expertise, the collaboration between Prada, Parisian bakeries and New York grocers "feels like" evidence.
To promote Prada's new Fall 2021 collection at Fashion Week, Urban Act revisited the traditional packaging of bakeries and grocers, using the patterns of the collection. In colourful packaging with a carpeted look, customers were surprised to discover their daily products diverted by the codes of street marketing. This device allows a real visual and sensory immersion in the backstage of a prestigious brand, while tasting their baguette in their favourite local shop.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.