Novembre 2019
GREEN MARKETING - PRADA - PARIS
Say it with flowers!
The Italian luxury fashion house makes a bold move with its new collection entitled "Seditious Simplicity". This slogan reminded us of how simplicity is the key to beauty and that little touch of rebellion is sometimes necessary!
Known for its sophisticated and minimalist style, Prada opted for a rather unconventional advertising media to unveil its new collection in the streets of the world capital of fashion. Flower bouquets were wrapped in newspaper sheets depicting the different items of the new collection!
Placed on bikes, the bouquets were distributed as part of a sampling event during which Prada successfully managed to associate flowers to high-end luxury.
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