Dr. Martens symbolises the contemporary struggles of youth in a brightly coloured, offbeat fresco device!
To celebrate the release of the awaited "1461 Ice Smooth", Dr. Martens called upon Urban Act and the renowned artist Anna Wanda Gogusey. In an unmistakable XXL setting, Dr. Martens has turned its campaign into a street-art creation that is close to young people. Six-metre-high figures that can be seen in the heart of a working-class district in Paris
Over the years, Dr. Martens shoes have become a fashion statement, blending in with the daily lives of their wearers to send a message of hope: "Tougher together"! A fresco that will not have left passers-by, connoisseurs or not, unmoved.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.