During the last Fashion Week, the Saint Laurent fashion house wanted to unveil three key visuals of its new collection to the public.
Urban Act was commissioned to set up an artistic and esthetic experience that would highlight the work of stylist Anthony Vaccarello (captured and sublimated by photographer Juergen Teller) in the street of Paris.
What resulted from this request was an ambitious and innovative street marketing project that would "divert" three of the public staircases of Paris.
The stairs of the Maurice Carême walkway and the ones located at both ends of the Alexandre III bridge were converted into a large format display support to showcase the visuals of the Saint Laurent's fashion campaign.
A bold and unprecedented operation that received much attention on social networks!
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.