Instagram recently published a story.
The photo and video sharing app wanted to create a buzz with a new image and awareness campaign! Wild Posters and Wall Covering in Marseille, Toulouse, Lille and Lyon have emerged in the heart of these cities.
5 colourful and striking visuals all bearing the words: "Heart on you" and obviously inviting people to share enabled the application to reach its target with a benevolent and unifying message.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.