Known for its artistic flair, the Gucci house has once again resorted to Guerrilla Marketing to reach its audience and shine even brighter in the streets!
A Street marketing campaign showcasing colorful visuals by British artist Unskilled Worker was deployed by the Urban Act agency.
An original approach to Wild Posting which took the form of a Wall Covering and an XXL display in the Marais district.
The work of Unskilled Worker, or Helen Downie for friends, is characterized by her love for bright colors and intricate floral patterns. A style that echoes the different floral collections and artistic vision of the famous luxury brand.
An exclusive guerilla campaign that marked the debut of the Helen Downie in the fashion world and the start of a long-term collaboration with the Italian fashion house.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.