Perrier is known for its various collaborations with known artists and its new campaign is no exception. This time, the brand decided to bust the Mona Lisa out of its bubble, reinvent it and expose it on the walls of Paris.
A Wall Covering was deployed by Urban Act on a selection of walls to create XXL format live exhibition in the streets. Well, it was hard to resist the mischievous smile of this new Mona Lisa!
A creative and colorful artwork that gave the illusion that Mona Lisa was ready to pop out of the wall!
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.