The new Chloé campaign is minimalist yet impactful and is displayed on the walls of Paris and New York. The wild poster system was chosen to be as close as possible to Parisians and New Yorkers in order to reinforce the brand's presence. A variety of formats and visuals in pastel tones made this campaign extremely aesthetic and effective.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.