STREET PROJECTION - ALEXANDER MCQUEEN - LOS ANGELES

McQueen shows internationally

The pandemic has left its mark on many areas, and fashion has not escaped it. Having allowed for more free time than we have ever known before, this period was an opportunity for each of us to revisit the way we create and the way we perceive the world around us.

This approach was not lost on the giant Alexander McQueen, who made his long-awaited return in a show in October.

Urban Act wanted to remain faithful to this new vision of the designer by setting up a worldwide Projection device.

It is on two continents that different passers-by from completely different settings that the retransmission of Alexander McQueen's fashion show took place. London, Los Angeles, Miami, Milan, New York and Paris were able to watch this exclusive and secret show.

This oversized format ensures a growing impact thanks to an immersive and disruptive concept. It favours a certain brand content through its proximity to the public. The intensity given to this rare and closed show allows each of us to experience our own McQueen fashion show in the four corners of the globe.