Septembre 2020
STREET PROJECTION - SAINT LAURENT - COLLECTION PRINTEMPS / ÉTÉ 2021 - NEW YORK
The horizon is in Saint Laurent's eyes
Advertiser: Saint Laurent
Campaign: Collection Printemps / Été 2021
City: New York
Expertises: Street Projection, Wild Posting
Campaign: Collection Printemps / Été 2021
City: New York
Expertises: Street Projection, Wild Posting
The haute couture brand founded by Pierre Bergé, J. Mack Robinson and Yves Saint Laurent has moved to New York to present its Spring/Summer 2021 campaign. A collection focused on the future, the imagination of long nights and the architecture of cities like Paris, New York and Beijing. Saint Laurent redefines the laws of gravity and transports us to tomorrow.
New Yorkers had the opportunity to discover the architecture that makes cities unique, that makes each civilization unique, through a video projection in major flows of the American economic capital. Free as the horizon, Saint Laurent draws a new guideline for fashion. This Brand Content campaign allowed Saint Laurent to assert its identity on the other side of the Atlantic.
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NATIONAL AND INTERNATIONAL OUTREACH
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or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.