B like Balmain could be the title of this extravagant campaign. The prestigious fashion house run by Olivier Rousteing wanted to launch a marketing operation simultaneously in the 4 fashion capitals: Paris, London, New York and Milan.
For each of these cities, the artistic director designed a refined and naked visual of Clara Delevigne staged with one of the four elements: water, fire, earth, and air.
The Earth for Paris, Water for London, Fire for Milan and Air for New York, a choice based on each city’s natural climate.
The campaign combined Wild Posting for strong visual impact and Street Projection for genuine and innovative storytelling.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.