Sometimes it only requires a couple of words to write a love story, ... and to look towards the sky to find love...
The Urban Agency teams up Happn to imagine a creative, experiential, and highly relevant Guerrilla Marketing concept that would divert the road signs of the emblematic city of love. Among the various examples: the "Rue du Regard" located in the 6th arrondissement of Paris became the "Rue du Regard échangé", the "Rue de la Perle" in the Marais district became the "Rue de la Perle Rare" and the "Rue du Jour" in the 1st arrondissement became the "Rue du Jour de notre Rencontre". A campaign that incorporated the unique and romantic concept of the Happn dating app, which is to give people who have crossed paths a chance to meet each other!
The emotional aspect of this campaign generated a lot of attention on social networks so much that the #HappnStreets quickly became viral on Instagram.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.