WILD POSTING - BALENCIAGA - WE VOTE FOR TOMORROW - PARIS
After raising the alarm, Balenciaga proposes a new future ...
In was through a post-apocalyptic-themed campaign that the Italian brand chose to express itself.
After a video trailer depicting the end of the world, the brand organized a fashion show that allowed the public to dive into a dystopian future. A stormy sky, a flooded stage, and a dramatic soundtrack leading inexorably to the end of the world!
But meanwhile, in the streets, things turn out to be totally the opposite of what people imagined. It was full of life, transitions, changes, and inspiration!
The brand deployed a colorful Wild Posting operation that took over the streets of Paris to convey a message of hope to the public: what if it was not the end?
A Wild posting operation that took the form of an electoral campaign introducing the Balenciaga candidate for the next municipal election!
Election posters featuring a blue background, brightly colored clothes with broad shoulders reminiscent of the 1980s, smiling faces ... a catchy slogan: WE VOTE FOR TOMORROW.
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