Off White celebrates its new collection with a colorful campaign in the streets of Paris. Streetwear and Guerrilla Marketing team up in an exciting collaboration during Fashion Week 2020.
Urban Act deployed a Wall Covering device in several key locations for 7 days. An unconventional form of advertising media that was adapted to each of the walls and districts selected for the operation!
This event allowed Off White to benefit from an unprecedented exposure in the heart of Paris and more precisely in the Marais district which hosted the brand's fashion show, but also in the Opera and Saint-Honoré districts where one would find the brand's outlets. The objective was to strengthen the brand's communication during this crucial period for the fashion industry.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.