To celebrate the launch of Eclat du Jour, a new skincare product range developed exclusively for the 18-30-year-olds, Clarins tasked the Urban agency with the creation of street marketing operation that would immerse the public into the brand's universe.
As part of a Road Show/ Sampling Event, an Airstream (American caravan from the 60s and 70s) was transformed into a custom hub allowing an authentic interaction between the brand, its products, and the public.
Among the various activities proposed: the presentation of the Éclat du Jour range, a free product sample, a free makeover and photoshoot event.
Participants were invited to claim their photos at one of the five selected Sephora outlets of the capital: Madeleine, Ternes, St-Placide, Passy, and Beaugrenelle.
A particularly successful street marketing operation, designed by the Urban Act agency to uphold the high-end positioning of the Clarins brand next to a young and trendy audience!
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.