Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
To celebrate the launch of Eclat du Jour, a new skincare product range developed exclusively for the 18-30-year-olds, Clarins tasked the Urban agency with the creation of street marketing operation that would immerse the public into the brand's universe.
As part of a Road Show/ Sampling Event, an Airstream (American caravan from the 60s and 70s) was transformed into a custom hub allowing an authentic interaction between the brand, its products, and the public.
Among the various activities proposed: the presentation of the Éclat du Jour range, a free product sample, a free makeover and photoshoot event.
Participants were invited to claim their photos at one of the five selected Sephora outlets of the capital: Madeleine, Ternes, St-Placide, Passy, and Beaugrenelle.
A particularly successful street marketing operation, designed by the Urban Act agency to uphold the high-end positioning of the Clarins brand next to a young and trendy audience!
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.