Held over the course of a day, Urban Act successfully delivered an event that allowed the public to discover the olfactory universe of Chloé and become an ambassador of the new fragrance.
Comprising of a Photobooth, a distribution of the "Stylist" newspaper, and a floor covering, this Street Event/Animation was able to fully grasp the nomadic spirit of the brand.
An experiential Street Marketing operation that allowed Chloé to forge strong, rewarding, and personal bonds with its target audience.
A vision of femininity and freedom which was emphasized by floral and chypre olfactory notes!
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.