Exceptional times, exceptional campaign. The Kooples is inspired by the current period to present its Autumn/Winter 2020 collection.
The reality and simplicity of life is displayed through 4 visuals shot by the photographer Hugo Comte. The idea here is to show the models in their real and intimate life and the return of the essential things.
We find the lovers Marjan & Sakua, the newlyweds Daanisj & Ayesha, the parents Anamaria & Axel and the soul mates Mari-Lou & Youssou. These couples dressed in classic, timeless and iconic pieces touch everyone.
Through these couples, "We are The Kooples" conveys the love, trust and cohesion we need to show in these times. A brand that knows how to adapt to the times and fit into the fashion landscape to address its target audience as accurately as possible.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.