In order to pay tribute to Virgil Abloh and invite the public to discover his latest collection, the Off-White brand unveils its new campaign in Paris through different devices for an unavoidable visibility: clean tags on the ground, wild stickering on urban supports as well as wild billboards, all allowing an emergence on multiple supports in the city close to the pedestrian flows for an unavoidable tactical visibility.
An invitation to immerse oneself in the DNA of the brand through a QR code allowing to view the fashion show live on the brand's social networks, including TikTok.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.