WILD STICKERING - HAUT ET COURT - LOUISE WIMMER - POST-IT - PARIS
Louise Wimmer 's mobile phone number!
A total of 8000 sticky notes featuring only a name and a phone number were deployed in the streets Paris, Lyon, and Lille. An eye-catching Street marketing device that caught the attention of the passers-by, leaving them to wonder: who is this woman behind the mystery number?
An original communication device imagined by the Urban Act agency to promote the release of the Louise Wimmer drama movie, distributed by Haut & Court.
Post-it notes incorporating handwritten information for distinctive and personalized communication.
The passers-by who called on this phone number had the chance to talk directly with Louise Wimmer, the main character of the film, and learn more about the dramatic events that took place in her life.
A rather original operation that surprised and delighted the public, while successfully creating a participatory effect, as evidenced by a large number of phone calls.
A campaign that was heavily relayed on social networks, in particular, thanks to the many bloggers and social media influencers!
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NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.