WILD STICKERING - BURBERRY - CATWALK - PARIS

A giant catwalk at the foot of the Eiffel Tower

Last May, an innovative Street Marketing operation was deployed on behalf of the Burberry in the Streets of Paris.The Urban Act agency was tasked by the British luxury brand to install an XXL catwalk under one of the most emblematic bridges of Paris: the Bir-Hakeim Bridge. The goal was to surprise the passers-by and allow them to create their own fashion show.

As part of this Floor & Wall Stickering operation, three versions of the Burberry monogram were deployed over a surface of 400m² to create a ramp where the passers-by could walk like models!

Made from a non-slip material, this ephemeral device was monitored and maintained during the whole event in order to ensure the public's safety; 

A unique and tailor-made Guerrilla Marketing campaign that exceeded all superlatives!