Avril 2021
WILD POSTING - VALENTINO - THE NARRATIVES - NEW YORK
Valentino Collezione Milano : The Narratives
A fervent supporter of the arts and literature, Valentino has chosen to celebrate the power of words with a new exclusively text-based campaign through a compilation of committed texts.
Nine international authors and poets were invited to take part in the project, sharing their experiences with the Milanese fashion house in written form. The campaign's eclectic visuals bring together words of love, poems, from simple sentences to feminist paragraphs, to reinforce the message that the love of fashion has never been limited to sketches and catwalks.
The campaign, called "The Narratives", was rolled out in 10 visuals in a Wild Billboard campaign covering New York's most popular and artistic neighbourhoods: Soho, Greenwich Village, East Broadway, Meatpacking, Chelsea and the famous Upper East Side.
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