Wejdene, revealed by her unmissable "Tu hors de ma vue", has launched her first album entitled 16. 16 is her age, but it also represents the life and feelings of the young girls she represents. Visible in Paris, Marseille and Toulouse, her Wild Poster campaign set up by Urban Act unveiled 3 visuals with lyrics taken from some of her tracks. This colourful street marketing campaign was the subject of strong social media relays, extending the Affichage Sauvage campaign beyond the street.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.