Internet users discovered Mourad's talent on social networks in December 2018. Filmed on the sly in the corridor of a hospital in Marseille, Mourad stirred up the web with his virtuosity on the piano, not failing to catch the eye of Universal Music France in the process.
Nearly three years and some great collaborations (André Manoukian, Soprano, among others) later, Mourad is back with a second album entitled "Petit Frère".
To promote the first single, "Au cœur de mon hall", Urban Act has deployed a large-scale "Affichage Sauvage" campaign in the heart of the city of Marseille.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.