WILD POSTING - UNIVERSAL MUSIC GROUP - EDDY DE PRETTO - PARIS

To all the bastards

In his second album dedicated to "À tous les bâtards, à toutes les bâtardes", Eddy de Pretto is more turned towards others, towards all those who are judged different and do not perfectly fit into society's norms. The artist's head, drawn by a child, is plastered all over Paris on a yellow background, paying homage to all those considered on the margins of society.

It is through this Wild Poster campaign in the streets of the capital as well as a large format Poster that Eddy de Pretto imposes himself to the general public, the small public, the bastards and the mongrels. A Wild Marketing campaign coming in relay to a metro poster campaign marking the presence of the artist in the street.