To celebrate the return of public fashion shows, Saint Laurent pulled out all the stops for the presentation of its new Spring-Summer collection for men. For this occasion, Anthony Vaccarello, artistic director of the famous luxury house, called on the American artist Doug Aitken to create an impressive artistic structure in Venice, made up of huge mirror panels for a breathtaking visual effect.
This event was accompanied by a large-scale "Affichage Sauvage" campaign in New York and London. This campaign was able to live up to Saint Laurent's vision thanks to the high quality mirror effect of the posters. The "wow" effect is definitely increased thanks to a dense implementation and a collage technique adapted to the specificities of the silver visual.
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