WILD POSTING - PRADA - PRADAMALIA - LONDRES

Colourful Pradamalia campaign creates more Pradamania

Prada called on Urban Act this time via the street marketing medium of wild posters. The brand can surprise with its visuals, far from representing the classic world of fashion and luxury.

Urban Act worked in Paris, London, Milan and New York to ensure this wild poster campaign.

The Pradamalia campaign stands out in a singular way, and presents a series of 7 creatures who each have supernatural powers, bred at Prada Labs, their triangular heart is in Prada, the brain takes up the checkerboard. These little creatures feature a touch of the brand's timeless codes. These objects have been put on sale in the brand's shops.