Février 2018
WILD POSTING - PRADA - FALL-WINTER 2018/2019 COLLECTION - MILAN
Sixties & Seventies in the spotlight with Prada for Milan Fashion Week
Prada's new Fall-Winter 2018 Women's collection mixes sixties & seventies style with pop colours!
For its last show during the Milan Fashion Week, the Italian luxury ready-to-wear brand wanted to express itself through wild billboards with fluorescent visuals representing gifs of animals or fruits lighting up at night in connection with the flashy coloured collection!
A wild poster campaign set up in the trendy and fashionable areas of Milan, as close as possible to the fashionistas, as well as in the environment of the Prada Foundation where the fashion show took place.
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