The Polaroid Eyewear brand plays with the codes in this campaign, which it decided to reinforce with wild posters.
Urban Act was responsible for deploying this street marketing campaign in the streets and busy avenues of New York. The poster depicts the Statue of Liberty dressed in a pair of glasses and using the full range of colours of the Polaroid logo as it emanates from the historic monument.
The title of the visual "March with us in the city of liberty" reinforces the image of a committed and non-gendered brand, a communication stunt intended to create affinity with the public and try to seduce the greatest number of New Yorkers.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.