The Soviet power is back to play you a bad trick... Or not!
Tovaritch, or the Soviet to his friends, invades the city with a style that is imposing to say the least. To immerse us in the universe of his first project, the artist has opted for a massive and striking diffusion of his image. Just like wild billboards, Tovaritch is making his mark and propelling himself onto the scene by taking advantage of the unique proximity that the guerrilla marketing device offers.
By calling on Urban Act, the album cover was deployed in the most strategic places in the capital, reaching out to young trap fans. This successful musical genre is a perfect match for wild billboards and conveys the same feelings through its creative and impactful animosity.
Plastered on all the doors of Paris, passing by the most trendy districts of Paris, the rapper became viral from the first week of promotion.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.