Fleet Foxes are back with a new album confirming their rock and folk sound. On 22 September, Shore released an album that is as harmonious as it is benevolent. This surprise release was discovered by the media and the general public thanks to a wild poster campaign orchestrated by Urban Act. This street marketing operation featured 2 visuals with contrasting colours that allowed the band to be noticed and to stand out.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.