On the occasion of the February 2021 Fashion Week, Urban Act used the Palm Angels campaign to invite passers-by in Milan to join the brand's digital show through a Wild Poster device. By scanning the QR code on the poster, anyone could access a live transmission of the show.
A device capable of reaching a very large audience in the hyper centre of Milan to maximise the impact and online audience and thus offer the possibility for everyone to experience the show live and not just the guests of the show.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.