The French singer and musician Petit Prince released his first album Les plus beaux matins at the beginning of September. With his eternally mischievous childlike appearance and angel hair, Petit Prince is taking the plunge. To publicise his new album, a wild poster campaign was deployed in Paris. This emerging campaign was given a great deal of freedom to set up and encourage the campaign to meet its target audience. Disruptive and efficient, Petit Prince flooded Paris.
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