Oakley has been an established name in the sports eyewear market for years, and the brand is a partner in major sports competitions.
To maintain this brand awareness, Urban Act has deployed a wild posting campaign in France and Germany. A wild posting campaign that is both differentiating and effective due to the choice of visuals and eyewear models that are highly identified with the brand. For this campaign, the brand teamed up with a choice ambassador: freestyle skier Perrine Laffont.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.