Octobre 2020
WILD POSTING - NETFLIX - EMILY IN PARIS - PARIS
Clichés made in Paris
Emily Cooper, a young American freshly arrived in the capital, arrives in France to develop her professional career. She joined the luxury marketing company "Savoir".
A daring but successful gamble for this young American, whose daily life is full of twists and turns, since some of the agency's clients are seduced and its image is modernised.
From Chicago to Paris, Emily must manage her professional life, her friends and her love life. Daily life in Paris has its share of surprises, which is what makes this city so charming.
In order to respond to the recent controversies concerning the clichés maintained by this series, Netflix is taking the opposite approach in a resolutely offbeat way through a wild poster campaign that is, to say the least, singular, featuring Emily at Porte de la Chapelle, at the Pont de Sèvres or even in Strasbourg St-Denis...
You too can follow her adventures!
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NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.