WILD POSTING - MONOPRIX - RETROUVER LA VILLE - PARIS
How to live in the city without Monoprix?
How to live in the city without Monoprix?
With more than 700 shops mainly located in the city centres of France's largest towns and cities, and with a passion for the city as a great place to live, Monoprix has made proximity its raison d'être.
So it's not surprising that after two months of confinement, the 100% urban chain has chosen to speak out in the form of a 100% urban proximity campaign called Wild Posting to invite Parisians to rediscover the city. This wild poster campaign alternating very summery visuals and a form of almost ironic wit about the few weeks we have just been through, was deployed in the heart of the major urban flows of the capital as close as possible to Monoprix shops.
The second degree as a thread illustrated by slices of life celebrating the return of life in the city invited Parisians to rediscover simple pleasures such as sharing a meal, going out at the weekend and meeting up with friends.
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