On the occasion of its ready-to-wear fashion show in Milan, the Moncler fashion house is presenting its new Fall-Winter 2019/2020 Collection created by the Moncler Genius team. Urban Act was therefore asked to deploy a street marketing campaign in the most popular and fashionable areas of Milan.
By using a strong, high-contrast visual, the brand attracts the eye of Milanese passers-by, highlighting its team and inviting them to participate in the Moncler Genius Building experience. This project invited eight different designers to produce a capsule collection in a short period of time, exhibited and sold one after the other, and then simultaneously next October.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.