Like an open-air exhibition, the jewellery brand presents its creations through a Wild Posting campaign that is highly visible in the neighbourhood. Ultra-targeted and geo-located around its shop at 123 rue Vieille du Temple, the black and white visuals make a strong impression on the target audience. Thanks to an attractive graphic that is underlined by the outdoor advertising, Le Gramme stands out without too much difficulty in the lovers' quarter.
For a long time now, billboards have been the preferred means of distribution for brands in the fashion sector. Urban Act works with some of the biggest advertisers in the world and Le Gramme joins the long list of the most prestigious brands. With a massive campaign in the most fashionable district of Paris, Le Gramme imposes its style and presents its collection to the world.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.