Modernity and minimalism are at the heart of the Le Gramme brand, which uses gold and silver in men's jewellery 100% made in France. In order to promote Le Gramme to Parisians, Urban Act deployed a Wild Poster campaign around a black and white visual, all sober and elegant, in the capital's trendiest districts.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.