Google's range of electronic devices is expanding with the release of the Google Pixel 3 and 3 XL smartphones. To announce this event and obtain the highest possible visibility, the American giant opted for a Wild Poster campaign efficiently deployed in the streets of Paris.
This 2-wave campaign was built around a teasing-reveal system: the first wave proposes minimalist visuals that arouse the curiosity of passers-by, while the second wave brings a touch of pep' with bright colours associated with the comments of Google Pixel users.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.