Fenty Beauty is a cosmetics brand launched in September 2017 by singer Rihanna in collaboration with luxury group LVMH. Popularised thanks to its wide variety of shades, the brand immediately made inclusivity its trademark, introducing a breath of fresh air into the world of beauty and cosmetics.
To mark the release of a new range of moisturising foundation by Fenty Beauty, Rihanna took to the streets of Paris in an XXL format, thanks to an Affichage Sauvage campaign that lived up to its name.
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