On the occasion of its 100th anniversary, Danone wants to take the floor in Street Marketing in Paris.
This dairy product brand, which needs no introduction, is reissuing a selection of advertising creations from the last century. Urban Act is setting up a wild poster campaign in the capital's lively and busy districts to promote this creative wealth and the Danone universe of the last 100 years.
An original and offbeat visibility that has aroused great interest from the exposed public, with many relays and shares of this wild poster campaign on social networks promoting these advertisements that date from another time, another world.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.